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9. März - 11. März
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Erleben Sie, wie intelligente BI-Tools Unternehmen dabei unterstützen, fundierte Entscheidungen zu treffen und nachhaltige Strategien zu entwickeln. Wir freuen uns darauf, Sie in München zu treffen und gemeinsam spannende Impulse für die Zukunft der Business Intelligence zu setzen!
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Vortrag: Sales vs. IT Divide Resolved: From Data Tug-of-War to the Golden Bridge
- Date: 10.03.2025
- Time: from 09:55 to 10:35
Abstract
Navigating data priorities between business teams and IT is often a balancing act—businesses seek speed and accessibility, while IT focuses on security and governance. These differing perspectives can lead to friction, slowing down insights and decision-making. But what if there were a golden bridge that meets the needs of both?
In this engaging, role-play-driven session, we’ll bring the Sales vs. IT dilemma to life—showcasing common conflicts and, more importantly, how data integration serves as the foundation for resolution. Beyond simply bridging the gap, a well-integrated data strategy lays the groundwork for AI-driven business intelligence, unlocking new levels of automation, insight generation, and strategic decision-making.
Join us to witness the conflict, explore the resolution, and discover how data integration doesn’t just align Sales and IT—it also enables AI to transform the way businesses operate.
Join this session as we discuss
- The root causes of the data tug-of-war between business and IT
- How different approaches to data integration impact collaboration and efficiency
- The role of data integration in enabling AI-driven business intelligence
Speaker
Dr. Peter Schwab, Dipl.-Inf. (Univ.), Lead Consultant
Dr. Peter Schwab is the Lead Consultant at the IT service provider PRODATO Integration Technology GmbH. Since 2019, he has been assisting clients with data integration and analysis, developing solutions for data- and process-centric challenges. Before transitioning to the industry, he conducted research in the field of query-driven data management at the University of Erlangen-Nuremberg, where he continues to serve as a lecturer in the area of process-oriented information systems.
Tammie Coles, EMEA Sales Director
With over 25 years in IT and a decade of expertise in data integration, Tammie Coles is passionate about helping organizations tackle their most complex data challenges. She takes a collaborative approach, working alongside teams to unlock the full potential of their data, always focusing on practical, impactful solutions. While solving data challenges is serious business, she brings a pinch of humour to the process—decoupling complexity and turning it into a seamless path forward.
